Chris White

Professional Wetcleaning: From Alternative to Essential

Christopher White brings more than 35 years of experience in professional textile care and over 16 years of business development leadership with Kreussler Textile Care across the Western United States and Canada. His career spans virtually every segment of the textile care industry, including retail drycleaning, commercial laundry, professional wetcleaning, couture fashion care, restoration services, and industrial textile applications worldwide.

Chris combines extensive expertise in textile care operations, cleaning chemistry, process optimization, sustainability initiatives, and strategic business growth. Throughout his career, he has worked with organizations ranging from independent cleaners and multi-store operations to large-scale commercial and industrial textile processors, helping improve profitability, operational efficiency, garment quality, and textile longevity.

As Business Development Manager for Kreussler Textile Care, Chris has been at the forefront of sustainable textile care innovation, helping drive industry adoption of professional wetcleaning through the Kreussler/Miele WetCare System, liquid CO₂ cleaning technology, SystemK4, and the continued advancement of environmentally responsible water-based cleaning solutions. Kreussler is globally recognized for developing innovative chemistry and sustainable technologies that enable textile care professionals to achieve superior cleaning results with reduced environmental impact.

Chris also serves as Executive Director of America's Best Cleaners, widely recognized as the industry's leading authority on quality benchmarking, operational excellence, and customer experience standards. Through both organizations, he continues to educate, consult, and train textile care professionals while helping shape the future of sustainable garment and textile care worldwide.

JENNIFER WHITMARSH

The Route Reset: Simple Moves to Create Momentum

Jennifer Whitmarsh brings 22 years of experience in the dry-cleaning industry, with a career that has grown from working the front counter as a teenager to becoming a business owner, industry coach, and customer experience leader. Today, she is the founder of Snappy Dry Cleaning in Buffalo, New York, and serves as a Customer Experience Pro with The Route Pros.

Throughout her career, Jennifer has held roles ranging from frontline customer experience to Chief Experience Officer and in 2022 achieving her dream of sole ownership. Her passion has always centered on people. She believes strong businesses are built through trust, communication, consistent service, and teams who understand not only what they do, but why they do it.

Jennifer is certified in dry cleaning and has completed extensive industry training. Through The Route Pros, she coaches dry cleaners nationwide, helping customer service representatives, retail managers, route departments,  and owners strengthen service, develop better processes, improve team performance, and create loyal customers.

Outside of business, Jennifer is deeply committed to her family and community. She is a co-founder of the Akron Lady Lions Club, a strong supporter of Veterans, and believes respect should guide both leadership and everyday life.

Her philosophy is simple: “We do not just clean clothes, we create relationships.” Jennifer continues to focus on developing people, strengthening teams, and creating customer experiences that help businesses grow. For Jennifer, developing confident people and meaningful customer relationships is the foundation for lasting growth, loyalty, and success.

KEISUKE (KEN) UCHIKOSHI

The Collapse of Dry Cleaning and Future of the Industry Through Laundry

Keisuke (Ken) Ochikoshi joined Sankosha in July 1997, becoming part of the second generation of leadership at the company founded by his father. Today, he helps lead the business alongside his older brother and currently serves as Executive Vice President.

When Keisuke first joined Sankosha, the company did not yet have dedicated overseas sales or operations divisions. Beginning in 1998, he took responsibility for developing and managing the company’s international sales and operations, a role that has taken him to approximately 40 countries and regions around the world.

Around 2010, Keisuke transitioned day-to-day sales responsibilities to other members of the team and shifted his focus toward supporting the growth and revitalization of the global dry cleaning industry. Through extensive research into international markets, industry trends and the factors that contribute to long-term business success, he has developed a deep understanding of the professional textile care sector.

Keisuke is a frequent speaker at industry events in Japan and internationally, where he shares insights and perspectives drawn from decades of global experience. Since 2015, he has also been involved in planning the IDC International Drycleaning Congress.

Recognized internationally for his industry knowledge and global perspective, Keisuke continues to play an active role in advancing the dry cleaning industry worldwide.